What happens when you put together one of the modern wonders of the world, a wakesurfing boat and a surfer with lots of leg power? Answer: Two Guinness® Book of World Records, a four-hour wave and some very confused sailors.
On March 19, 2011 the Panamanian surfer Gary Saavedra went down in history as the first person to cross the Panama Canal on a surfboard and established two Guinness world records: The longest wave ever surfed and longest time on a non-static wave.
The news about Gary’s records quickly spread across the world. To this day, Gary’s world records are still making waves with mentions in international media outlets such as Associated Press, Time, and the Washington Post.
As the editorial communication lead for Red Bull, I handled media coverage, managed social media, worked with photographers and video production crews, and took a nice, long dip in the Panama Canal while Gary buzzed around.